Website proposal and scope of work outline

Summary

• Client: [name]. Prepared by: [you]. Date: [date]. Valid until: [date].
• The problem in their words: [one or two sentences from the discovery call].
• The outcome this project delivers: [goal, and how success will be measured].

In scope

• Pages: [list, with sections per page]. One-off setup: [design system, templates].
• Features: [forms, booking, shop with up to X products, blog, search].
• Design and copy: [who supplies each]. Migration: [X] items from the old site.
• Technical: [hosting setup, SSL, redirects from the old site, analytics, backups].
• Accessibility target: [for example WCAG 2.2 AA] and browsers and devices tested.
• Training: [one session of X hours] and a handoff document.

Not in scope

• [Copywriting, photography, logo design, translations, ongoing SEO].
• [Third-party fees: domain, hosting, licenses, stock images, paid plugins].
• Anything not listed above, handled by a written change request.

Process, revisions and timeline

• Phases: discovery, design, build on staging, review, launch, aftercare.
• Revision rounds per phase: [number]. Extra rounds at [rate].
• Timeline: [weeks per phase]. Assumes feedback within [X] business days.
• Client provides: content by [date], access to [accounts], one decision maker.

Price and payment

• Total: [amount] ([fixed price / estimate with a range]).
• Deposit [X] to start, [X] at design approval, final [X] before launch.
• Ongoing care after launch: [plan name, monthly price, what it covers].
• Payment terms: [due in X days]. Late fees: [as allowed and agreed].

Next steps

• Accept in writing, sign the contract and pay the deposit to book a start date.
• Kick-off call within [X] days, then the content collection checklist.
• [Designer note, delete before sending: the project estimator prices every line and prints a client estimate, /design-field-kit/project-estimator/ on webdesignsurvivalist.com.]