Skip to content

Care plan calculator

Care plan cost and profit calculator

Price website care plans from your real costs, not guesswork. Add your tools, your hourly rate and the time each tier takes, and see what each plan should cost, what you keep per client, and how many clients you need to break even.

WDS / Care plan calculator Ready
1. Your plan
The number of care plan clients you plan to have. License costs are shared across them.
Shows what the same plan earns or costs you right now.
The share of the price you keep as profit after every cost.
2. Tiers

Each tier includes everything in the tiers below it. Leave tiers 2 and 3 empty for a single plan. "What is included" is only for the printed tier comparison: it does not change any number.

Tier 1
Printed for your client on the tier comparison, for example "Daily backups kept 30 days".
Tier 2 (optional)
List what this tier adds. On the comparison it follows "Everything in [the tier below], plus:".
Tier 3 (optional)
List what this tier adds. On the comparison it follows "Everything in [the tier below], plus:".
3. Tools and running costs

Add every tool or service the plan relies on: backups, security, monitoring, reporting, hosting you pay for. "Sites per license" is how many client sites one license covers: 1 for a per-site cost, blank or 0 for unlimited.

"Own markup" is optional. Leave it blank to price the cost with your profit margin. Enter a percentage to price that cost at cost plus the markup instead, for example 0 to pass it on at cost. Choose "Optional add-on" under "Included from" for something clients buy on top of a tier: it gets its own monthly price.

    Your choice. A lifetime deal still costs money: this spreads its price into a monthly figure.
    Whole licenses shows what you really pay: 20 clients on 15-site licenses is 2 licenses. Share by use prices each site at its share, 1.33 licenses, which is fairer per client but your real bill is still 2.
    4. Payment fees, tax, overhead and churn
    Your card or payment processor's percentage per payment.
    Added on top of your price. Tax you collect is passed on, not income.
    Costs you pay each month however many clients you have, such as insurance, accounting or your own software. It is one amount for the whole plan, not a cost per client, so it is spread across the clients you price for.
    The share of clients you expect to lose each year. While you replace them, the shared costs fall on fewer paying clients, so this prices as if that share is not paying. Your time per client is not affected.
    5. Your details for the printed summary and tier comparison (optional)

    Printed at the top of the page. Please do not type client details here.

    Results

    Suggested price = (your cost per client + any fixed payment fee) divided by (1 minus your margin minus the payment fee percentage), plus any cost with its own markup at cost x (1 + markup) divided by (1 minus the payment fee percentage). Prices are rounded up to a whole amount. Everything is worked out from your numbers only, in your browser, and nothing is saved: print the summary, or copy or download it as CSV, to keep it. The summary is for you. The tier comparison is for your client: it shows your details, the tier names, the monthly prices and what each tier includes, and never your costs or profit.

    How it works

    What this checks

    • Every cost made monthly Monthly, yearly and lifetime tool costs turned into one monthly figure, plus your business overhead, with a warning about lifetime deals.
    • Licenses your way Count whole licenses, rounded up to what you actually pay, or share each license by use. Whole licenses are the default.
    • Today and at your target Cost and profit per client with the clients you have now and with the number you are aiming for, allowing for clients who leave.
    • Break-even and price per tier The client count where each tier starts paying, and a suggested monthly price after fees, tax and any paid add-ons.
    • Print or CSV A one-page summary to print or save as a PDF, and a CSV for your spreadsheet. Nothing is saved or sent anywhere.

    Related field guides

    Run the full website checkup

    Search the field manual

    What is going wrong?

    Or jump straight to a symptom

    Press / to search from any page, Esc to close